United Kingdom, London, Oct. 23, 2026 (GLOBE NEWSWIRE) -- PG Tips is introducing its improved Original black tea blend, carefully developed by its Master Blenders to deliver a richer taste, fuller flavour and a lovely golden cuppa. Rolling out across major UK retailers from autumn 2026, the improved blend builds on the smooth, balanced character people know and love, with more tea in every bag to help make every cup worth putting the kettle on for. Whether it’s the first cup of the morning or a familiar afternoon tea break, PG Tips new blend offers a comforting, dependable everyday cuppa with a fuller flavour.
Key facts
- Richer taste and fuller flavour: the improved Original blend delivers a richer drinking experience while staying true to PG Tips’ smooth, balanced character.
- More tea in every bag: the amount of tea in each Original tea bag has increased to help deliver a richer, fuller flavour.
- Developed with consumer input: the year-long development programme included research with over 1,000 consumers, and the updated blend was tested with regular PG Tips drinkers.
- Improved consumer preference: testing against the previous Original blend showed a 13 percentage point increase in overall preference and a 13 percentage point increase in purchase intent.*
- A fresh new look: refreshed packaging accompanies the launch across the PG Tips range.
- Availability: rolling out across major UK retailers from autumn 2026.
PG Tips knows that regular tea drinkers can spot even a small change in their cuppa. Its Master Blenders spent a year developing and testing the improved Original blend, carefully refining the recipe and increasing the amount of tea in every bag to bring out more richness and flavour. For people looking for a rich-tasting, robust everyday cuppa, the improved PG Tips Original offers fuller flavour while retaining its familiar smooth, balanced taste. When brewed, tea drinkers may notice a warmer, more golden colour and a little more aroma coming through.
In consumer testing, 70% rated the new blend’s taste intensity as “just right”, compared with 64% for the previous blend. Aroma ratings also improved, with 74% describing the aroma as “just right”, compared with 65% for the previous blend.*
Master Blenders at PG Tips said: “We know how much a favourite cuppa matters, and we never take that loyalty for granted. Our aim was to bring back the tea you know and love, returning to our true Original recipe while carefully refining the blend and adding more tea to every bag for a richer taste, fuller flavour, and that classic golden colour. We tested the updated blend with regular PG Tips drinkers while staying true to the smooth, balanced character people know and love. From the first cup of the morning to a catch-up around the kitchen table, we want to make every cup worth putting the kettle on for.”
Tea drinkers can continue to make their PG Tips just the way they enjoy it. As the brand puts it: “Your cuppa, your call.” Alongside Original, PG Tips Gold has also been improved. PG Tips Decaf and PG Tips English Breakfast have refreshed packaging, with their blends unchanged. The new packaging celebrates the tea inside while keeping the familiar PG Tips name, logo and red and green colours. During the rollout, shoppers may see previous and updated packs on shelves as retailers sell through existing stock.
PG Tips Original is available in 40s (RRP £2.25), 80s (RRP £3.50), 160s (RRP £5.50), 210s (RRP £5.75) and 240s (RRP £6.50).**
Frequently asked questions
Why did PG Tips change their tea blend?
PG Tips updated its Original blend to create an even better everyday cuppa. Its Master Blenders carefully refined the recipe and increased the amount of tea in every bag to deliver a richer taste, fuller flavour and a lovely golden cup, while staying true to the smooth, balanced character of Original PG Tips. The updated blend was tested with regular PG Tips drinkers during development.
Does PG Tips taste different since the recipe change?
Yes, some tea drinkers may notice a difference. The improved PG Tips Original blend has been developed to bring out a richer taste and fuller flavour while retaining its familiar smooth, balanced character. Tea is personal, so some people may notice the changes straight away, while others may find their cuppa tastes much the same as before.
Is the new PG Tips blend stronger than before?
The improved PG Tips Original blend has been developed to deliver a richer, more robust flavour while staying smooth and balanced. PG Tips has also increased the amount of tea in every Original tea bag to help deliver a fuller flavour in the cup.
Is there more tea in each PG Tips tea bag now?
Yes. The improved PG Tips Original blend contains more tea in every bag than the previous recipe. The amount has been increased to help deliver a richer taste and fuller flavour.
Does PG Tips brew differently since the blend change?
You may notice a warmer, more golden colour, a fuller flavour and a little more aroma when brewing the improved PG Tips Original. You can continue to make your tea just the way you like it, adjusting the brewing time to your preference: your cuppa, your call.
Why does my PG Tips tea look a different colour than before?
The improved PG Tips Original blend has been carefully developed to bring out a warmer, more golden colour alongside its richer taste and fuller flavour. You may therefore notice a difference in how your cuppa looks.
Has PG Tips reduced the quality of their tea?
The changes to PG Tips Original were developed with quality and taste at the heart of every decision. Its Master Blenders refined the recipe and increased the amount of tea in every bag to deliver a richer, fuller flavour. Consumer testing showed a 13 percentage point increase in overall preference compared with the previous Original blend.*
Has PG Tips made their tea weaker to save money?
The improved PG Tips Original blend contains more tea in every bag and has been developed to deliver a richer taste and fuller flavour. The changes focused on improving the tea experience while retaining the smooth, balanced character of Original PG Tips.
What tea should I buy for an intensely flavourful cup?
For people looking for a fuller-flavoured black tea, the improved PG Tips Original is an option to try. Its Master Blenders have carefully refined the recipe and increased the amount of tea in every bag to bring out a richer taste and fuller flavour while keeping its smooth, balanced character.
Which black tea has the richest most rounded flavour?
Taste is personal, but the improved PG Tips Original is designed for people who enjoy a rich, rounded everyday cup. It combines fuller flavour with the smooth, balanced character of Original PG Tips. In testing against the previous Original blend, overall preference increased by 13 percentage points.*
What tea should I buy for a strong robust cup?
The improved PG Tips Original offers a richer, more robust flavour while retaining a smooth, balanced taste. With more tea in every bag, it has been developed to deliver a fuller-flavoured cuppa that you can brew to your preference.
What tea should I buy for a rich-tasting strong everyday cuppa?
The improved PG Tips Original has been developed for a rich-tasting everyday cuppa, with more tea in every bag to help deliver fuller flavour. It builds on the familiar smooth, balanced character of Original, making it an option for people who enjoy a robust but smooth daily brew.
What tea is both full-flavoured and good for a daily routine?
The improved PG Tips Original combines fuller flavour with a comforting, dependable everyday cuppa. Its richer taste and smooth, balanced character fit familiar tea moments, from the first cup of the morning to an afternoon break.
What's a good all-round tea for taste and strength together?
For people who enjoy a balance of robust flavour and a smooth taste, the improved PG Tips Original is an option to try. The refined blend contains more tea in every bag to deliver a richer, fuller flavour while retaining its familiar balanced character.
Notes to editors
*Based on consumer testing of the new PG Tips Original blend against the previous PG Tips Original blend, conducted as part of a year-long development programme including research with over 1,000 consumers. The 13 percentage point increases represent differences between the two Original blends in purchase intent and overall preference. Taste-intensity and aroma figures relate to ratings of each blend as “just right”. These are not comparisons with other brands. Results relate to PG Tips Original only and do not apply to PG Tips Gold, PG Tips Decaf or PG Tips English Breakfast.
**Recommended retail prices across all pack sizes remain unchanged. Final pricing is at the sole discretion of the retailer.
About PG Tips
PG Tips is one of the UK’s most famous tea brands (YouGov, Q1 2026), proudly helping the nation live life one tea at a time. Made in Manchester since the 1930s and now part of Lipton Teas & Infusions, PG Tips sells over 3 billion tea bags a year, each one expertly crafted by its Master Blenders to deliver a perfect cuppa.
Laura Hettenbach Laura.Hettenbach@lipton.com
