Damon Burton, author of Outrank®, is rewriting his free SEO guide to help business owners rank in AI tools like ChatGPT and Gemini.
Salt Lake City, UT (PRUnderground) June 29th, 2026
A respected name in search optimization is preparing the next chapter for the AI era. Damon Burton, founder of the firm SEO National
, has begun work on an updated edition of his book Outrank®, this time built around AI optimization. The new version aims to show business owners how to rank not only on Google but also inside AI tools like ChatGPT, Gemini, and Perplexity.
The update arrives as more people turn to AI for answers that once came from standard search results. Burton argues that the shift rewards the same fundamentals that have always driven strong rankings. “AI did not change the rules. It raised the stakes,” said Burton. “The same things that earn trust with Google earn trust with AI, so I am updating Outrank to help owners build real authority instead of chasing tricks.” The original guide remains available as a free SEO book for business owners, and the refreshed edition will expand it for an AI-driven search landscape.
Burton brings nearly two decades of hands-on experience to the project. He founded SEO National in 2007, earned features in Forbes and Entrepreneur, and built the firm without spending a dollar on paid advertising. Back in 2023, he publicly predicted that AI would strengthen demand for search optimization rather than end it, a forecast that has aged well as AI answers increasingly pull from trusted, well-structured websites. His continued writing on search and AI optimization tracks how those predictions keep playing out.
The updated edition will center on three pillars that Burton says apply equally to search engines and AI tools: site structure, original content, and outside credibility. “People keep asking me how to show up in ChatGPT and other AI tools,” Burton said. “The honest answer is that you teach them, you do not hack them, and the new edition walks readers through exactly how.”
The timing reflects a broader change in how customers find businesses online. Burton plans to keep the new edition practical, readable, and free of hype, the same approach that made the first version popular with non-technical owners. Readers can claim a free copy of the current edition and watch for the AI optimization update at www.FreeSEOBook.com.
About Free SEO Book
The Free SEO Book specializes in providing business owners with accessible SEO education through the bestselling book Outrank and related learning resources. The company prides itself on making search engine optimization easy to understand and implement because of its commitment to clear instruction, proven methodologies, and actionable insights backed by years of hands-on experience.
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